Micromorts and microlives
How do you effectively communicate risk when something is risky over the medium or long term? Measure the risk in micromorts (the one-in-a-million chance of dying) and microlives (half an hour of extra life).
Recent Posts
Granny vs. Nixon
June Foray was the voice of Granny (the owner of Tweety Bird) in the Looney Tunes cartoons, Cindy Lou Who in How the Grinch Stole Christmas, and Magica De Spell in Duck Tales. And she was also on Richard Nixon’s Enemies List.
Clown college
Tuition was free but entry was difficult. Buster Keaton and Bugs Bunny were on the curriculum. You graduated with a wig, giant shoes, and full makeup. Welcome to the Ringling Bros. and Barnum & Bailey Clown College.
Peninsula no more
Qatar has been engaged in a diplomatic crisis with its neighbours since 2017. Amid the escalating tensions, Saudi Arabia has proposed a canal stretching all the way along the border with Qatar – turning the peninsula into an island.
Monolith of bodies
When the City of Oslo demolished Gustav Vigeland’s house, they offered him a new one. In exchange, he promised all of his future artwork to the city. For the next twenty years he created 212 remarkable sculptures.
Miracle star
In 1596, German astronomer David Fabricius noticed a star that seemed to appear, disappear, and then reappear months later. It was unlike anything seen before: not a supernova, not a pulsar, but something new – Mira, the miracle star.
Ulcer broth
Up until the 1980s, scientific consensus held that stomach ulcers were caused by stress and spicy food. Australian scientist Barry Marshall thought differently, and to test his theory he drank a cup of bacteria.
The ancients and the moderns
Is modern thought more advanced than the Greeks and Romans? Most people fall on the side of “duh, of course,” but in 16th century France the debate between the Ancients and the Moderns was fierce.
Chess boxing
Three minutes of chess, then three minutes of boxing, then back to chess. Of all the hybrid sports out there, this might be my favourite.
Culinary diplomacy
A government that employs soft power aims to coerce rather than control – to build influence with other nations through non-violent means. For the government of Thailand, this approach includes restaurants.
False Cape Horn
Sailing around the end of South America, you steer around what you think is Cape Horn. But instead of open ocean there’s a surprise island dead ahead. You’re about to be shipwrecked thanks to the False Cape Horn.
Rocket cat
In the early 17th century, the German artillery master Franz Helm suggested attaching a bomb to the back of a cat, in the hope that it would run into a fortified town and set it on fire. This sounds like a terrible idea.
The Japanese tomb of Jesus
News flash: Jesus Christ didn’t die on the cross; instead, he fled to Siberia and then on to Japan. Don’t believe me? Well, go visit the Tomb of Jesus in Shingō, talk to some of his descendants, and then tell them they’re wrong.
Music at the end of time
Olivier Messiaen was one of the most prominent classical composers of the 20th century, and his most famous work – the Quartet for the End of Time – was first performed in a POW camp in Germany.
Decade potato
NASA famously freeze-dried ice cream so that astronauts could enjoy it in space. But this method of food preparation actually dates back hundreds of years: the South American chuño, or freeze-dried potato, remains edible for decades.
Cowboy college
102 years ago, a tiny junior college was founded in Deep Springs Valley in eastern California. Despite having under 30 students at a time, alumni have received three MacArthur “genius grants,” two Pulitzer Prizes, and an Emmy award.
The Generalist Academy 